We validated problems, and tested solutions

Live Music & Cultural Event Discovery Platform
Co-Founders: Benji (Product & Strategy) & Fabio Giacometti (UX & Design)
Incubation: Founder Institute 2026 @ Córdoba, Argentina 🇦🇷
Live Web App: https://chesafari.xyz/

1. Executive Summary & Vision

Che Safari is a live music discovery platform designed to connect audiences with authentic local music scenes while unlocking the hidden capacity of cultural venues and performing artists.

The Core Market Problem: Live music discovery is heavily fragmented across Instagram stories and disparate ticketing apps.
- Independent venues operate at an average ~60% capacity, suffering a 40% lost revenue/attendance gap (especially Monday–Thursday weeknights).
- Independent artists waste hours in unstandardized cold-booking DMs and struggle to prove real ticket draw.
- Tourists, exchange students, and locals miss out on vibrant indie shows due to algorithmic ad noise.
The Solution: A zero-login, instant-discovery web app that maps verified live gigs by date, neighborhood, and venue. Users discover what is happening tonight in seconds and route directly to ticket checkout flows or venue doors.
Traction to Date:
- 2,000+ web app visits & ~160+ unique active discovery users.
- 300+ verified independent cultural venues mapped in Córdoba, Argentina.
- Organic Global Footprint: 70% split between Argentina and US audiences, plus organic shares across 10+ countries.
The Name:
- “Che”: Argentine cultural nudge among friends (“hey”, “listen up”, “let’s go”).
- “Safari”: An urban expedition to explore the authentic local scene outside digital silos.

2. Multi-Stakeholder Ecosystem (5 Personas)

Che Safari is engineered as a multi-sided cultural network addressing five interconnected personas:

1. Live Music Fans, Locals & Cultural Tourists

Pain Point: Overwhelmed by social media doomscrolling; missing indie shows because event announcements get buried; lack of neighborhood-level visibility when traveling or studying abroad (university exchange students & tourists seeking authentic local tango, indie, and jazz).
Value Delivered: Zero-login instant search, calendar sync (Google/iCal), map route navigation, and authentic discovery without algorithmic ad clutter.

2. Independent Cultural Venues (300+ Verified in Córdoba)

Pain Point: Operating with a 40% unsold capacity margin on weeknights; high marketing overhead; limited staff to manage booking inquiries and promote schedules.
Value Delivered: Targeted local foot traffic from active live-music seekers; streamlined intake tools to activate off-peak capacity and fill rooms.

3. Artists & Independent Bands

Pain Point: Administrative exhaustion managing booking requests over Instagram DMs; playing to underfilled rooms; lack of a single “Calendly-style” professional showcase profile.
Value Delivered: Standardized discovery profiles, audio previews, direct fan reach, and friction-free booking connections with venue programmers.

4. Event Producers & Promoters

Pain Point: Fragmented marketing spend; unpredictable attendance for indie shows; difficulty coordinating multi-venue urban circuits.
Value Delivered: Centralized discovery node aggregating cultural demand and surfacing real-time neighborhood interest.

5. Ticketing Platforms (Affiliate & Distribution Partners)

Pain Point: High customer acquisition cost (CAC) for small-to-midsize indie events; lack of hyper-local visual discovery maps.
Value Delivered: Che Safari operates as a non-competing top-of-funnel engine routing qualified, high-intent ticket buyers directly to partner checkout flows (Alpogo, Ticketek, Passline) via external CTAs.

3. Product Roadmap & Strategic Horizons

4. Business Model & GTM Strategy

Phase 1: Zero-Friction User & Venue Adoption (Current)
- Free access for music seekers, zero-fee listings for verified cultural venues. Focus on maximizing local network density, retention, and weekly active discovery.
Phase 2: B2B Venue Yield Management & Inbound Booking SaaS
- Automated booking inbox tools for venue operators (filtering artist DMs, collecting tech riders, and scheduling).
- Yield Management for the 40% Capacity Gap: Off-peak promotional mechanisms helping venues monetize unsold tickets on slower weeknights without brand dilution.
Phase 3: Institutional Destination Marketing & Cultural Partnerships
- Strategic partnerships with Municipal Tourism Boards, Cultural Secretariats, Consulates/Embassies, and University Student Exchange networks as the default English/Spanish cultural discovery layer.
Phase 4: Ticketing Revenue Share & B2B Data Insights
- Affiliate fees on ticket sales routed through external checkout partners.
- Aggregated neighborhood cultural demand and genre heatmaps for event promoters and brand sponsors.

🎸 5. I'm a Product Builder

I've Showed My Product Work To Myself, Team and The World

My experience building Che Safari (from 0 to 1) @ Founder Institute Córdoba gave me (and my partner Fabio) a boost in ownership and teamwork, understanding of a product development cycle useful to real users, and leadership capabilities:

0→1 Multi-Stakeholder Discovery: Validated user pains across 5 distinct ecosystem groups (fans, venues, artists, promoters, ticketing partners), identifying the unmonetized 40% venue capacity opportunity.
Frictionless UX Architecture: Built and shipped a zero-login web app with Fabio Giacometti (UX/Design), optimizing for sub-10-second time-to-value for spontaneous concertgoers.
Lean Data & Aggregation Pipelines: Engineered ingestion workflows to map and maintain 300+ independent cultural venues with rapid weekly updates.
Cross-Functional Startup Leadership: Managed product strategy, user validation cycles, mentor hotseats, and institutional partnership exploratory tracks (tourism, embassies, universities).

Che Safari (2026) | Problem Roadmap (not features) & Strategy To Solve User Challenges