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Hi, I’m Benji.
I like building products and understanding human behaviour, patterns and systems.
[Open to Work: Product Manager / Product Owner / Project Manager / Consultant]
Available for Full-time, Freelance, or Startup Co-founding.
Book a Call with me Please tell me what you’re interested about

Making awesome products since 2019
—or since 2009 depending on how you count—
» Here’s what I’ve done so far
| Role | Impact & Focus |
|---|---|
| Product @ NEWM | I’ve built products for a decentralized music media ecosystem, enabling artists with direct ownership of their music and distribution. |
| Pitched & Built | I’ve built and pitched products from 0 to 1 across 2 Hackathons and a Startup Incubation program. I’ve also worked as a freelance Project Manager over the years. |
| Tech Tinkerer & DIY | I have a Sociology background combined with a “build-it-yourself” spirit. I’ve used a number of tools and languages to build this site: markdown, gitpages, vim, and a Dvorak keyboard, learning to build away from bloated platforms and companies that only focus on market value. There’s more to it dude. Let’s do awesome things together. :) |
| Presenter & Researcher | See my 3-Minute Pitch at ETH Event (2023) to see how I communicate product problems and thinking. I’d like to better know how communities organize in real space, and in the digital world. With this, I enjoy DeFi (Descentralized Finances), FOSS (Free and open-source software). I think I read a lot of books. |
My 3-Minute Pitch @ ETH Event (2023)
» My Product Thinking
I aim for bringing value to teams and users users asap:
- Execution & Delivery: Managing the product development lifecycle from ideation, to team alignment, concept, deployment, and improving.
- Product Discovery & Research: Understanding why, and what users need. Easier said than done, but my academics help me, methinks.
- System Thinking: Analyzing the systems and patterns behind and below the tech and communities that spreag in digital and physical spaces.
- DeFi & FOSS: Into decentralized finance and open-source over a decade.
I might write a post about (my) product thinking. What do you think, interested? Please let me know, send me an email
What I'm Doing Now
Last Updates
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📚 Getting Things Done, The Art of Stress-Free Productivity. By David Allen. [My Book Review] • Delivery and ProductivityJan 2026