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® Benjamín Juárez

[People often have two reasons for doing something]

By Alvin Alexander. Last updated: October 5 2018

Recent events remind me that people often have two reasons for doing something: a reason that they’ll tell you, and the real reason.

(I initially learned that when I read the 1947 version of this book [How I Raised Myself from Failure to Success in Selling] by Frank Bettger.)


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